OEcotextiles

Indulgent yet responsible fabrics

Green backlash?

O Ecotextiles (and Two Sisters Ecotextiles)

I just read an article about “green marketing” and how the manufacturer should downplay the green aspects of a product because “very few Americans have ever bought stuff because they want to save the planet.”[1] And I agree that most people just want their stuff, not a sermon. But when I hear something along the …

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Cradle to Cradle

O Ecotextiles (and Two Sisters Ecotextiles)

Cradle to Cradle (often written as C2C) is the certification managed by the Cradle to Cradle Products Innovation Institute (C2CPII) – previously managed byMcDonough Braungart Design Chemistry (MBDC).  William McDonough and Michael Braungart, Time magazine’s anointed “Heroes of the Environment”, are both internationally renowned in their fields.  Known for idealism, vision, and consulting for high-profile …

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SMART Sustainable Standards

O Ecotextiles (and Two Sisters Ecotextiles)

The SMART Sustainable Product Standards  is a group of standards, applicable to building materials, apparel, textiles and flooring. These products constitute 60% of the world’s products, according to the SMART website .  The SMART standards for these products are, again according to their website, “based on transparency, using consensus based metrics and life-cycle analysis.”  The …

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GreenGuard certification

O Ecotextiles (and Two Sisters Ecotextiles)

GreenGuard was launched in 2000 by Atlanta-based for-profit Air Quality Sciences (AQS), which is now a separate not-for-profit organization. Although GreenGuard was not designed specifically for fabrics, it is often advertised that a fabric is GreenGuard certified, because GreenGuard certified products can automatically meet the requirements of LEED 2009 CI Credit 4.5 and BIFMA X7.1. …

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Synthetic polymers have experienced almost exponential growth since 1950, and today about 5% of world oil production is used for that purpose.  In fact, we will need 25% or more of the current oil production for making polymers by the end of this century. Some synthetic polymers are used to make fibers, and they have …

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Greenwashing redux

O Ecotextiles (and Two Sisters Ecotextiles)

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Wikipedia defines greenwashing as a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products …

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I just don’t know what it takes to change people’s habits.  We need a huge wake up call about the disastrous state of our oceans!  Our oceans are our life support system.  And they’re in trouble. Because this is a blog about textile issues, I wanted to remind you that  the textile industry is the …

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I know it’s hard to imagine that the lovely fabric you’re eyeing for that chair – so soft and supple and luxurious – is just another plastic. But because 60% of all polyethylene terephalate (PET – commonly called polyester) manufactured globally is destined to be made into fibers to be woven into cloth,  and because  …

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Lead and fabrics

O Ecotextiles (and Two Sisters Ecotextiles)

We published a post about lead in fabrics about a year ago, but I thought it was important enough to remind you of the dangers of lead in fabrics, because we’re starting to see claims of “heavy metal free” dyestuffs used in fabrics.  What does that mean? Lead is considered one of those “heavy metals’ …

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Ever wonder why you buy those organic foods that cost more?  It’s always a bit of sticker shock when you see the organic and conventional side by side.   The organic strawberries may taste better, but this economy means we have to pinch every penny.  As my husband says, an apple is an apple, so why …

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