It’s been almost two years since we talked about certifications (click here to read our earlier post), so I think it’s time for a refresher, because, as one pundit said, “our product is green” is joining “the check’s in the mail” as one of the most frequent fibs in our modern times. According to TerraChoice, …
Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Wikipedia defines greenwashing as a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products …
I have been saying for years that fabric is the forgotten product. People just don’t seem to care about what their fabric choices do to them or to the environment. (Quick, what fiber is your shirt/blouse made of? What kinds of fibers do you sleep on?) They are too busy to do research, or they’re …
OEcotextiles 