I went to the stores this week, looking for presents (as it’s the season), and was bombarded with slogan after slogan of companies trying to make their product stand out from the crowd. It made me think about the journey I’ve personally taken since founding O Ecotextiles – going from somebody who was totally clueless, to …
Back in 2003, the Association for Contract Textiles (ACT), a trade organization for North American manufacturers of contract textiles consisting of many of the big textile companies (click here for members), identified the need for a universal standard to better serve suppliers, distributors and specifiers. According to Petie Davis of NSF International, a not-for-profit, non-governmental organization, …
The SMART Sustainable Product Standards is a group of standards, applicable to building materials, apparel, textiles and flooring. These products constitute 60% of the world’s products, according to the SMART website . The SMART standards for these products are, again according to their website, “based on transparency, using consensus based metrics and life-cycle analysis.” The …
It’s been almost two years since we talked about certifications (click here to read our earlier post), so I think it’s time for a refresher, because, as one pundit said, “our product is green” is joining “the check’s in the mail” as one of the most frequent fibs in our modern times. According to TerraChoice, …
In the past few weeks we’ve been looking at very large corporations which are introducing new products with an environmental spin. The charge of “greenwashing” could be leveled against these companies, so I thought we’d take a look at how to spot greenwashing. Wikipedia defines greenwashing as a term describing the deceptive use of green …
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