Please take a look at our new retail website, Two Sisters Ecotextiles (www.twosistersecotextiles.com). We launched a few weeks ago and we’d love to know what you think! As one pundit said, “our product is green” is joining “the check’s in the mail” as one of the most frequent fibs in our modern times. And as …
I went to the stores this week, looking for presents (as it’s the season), and was bombarded with slogan after slogan of companies trying to make their product stand out from the crowd. It made me think about the journey I’ve personally taken since founding O Ecotextiles – going from somebody who was totally clueless, to …
I just read an article about “green marketing” and how the manufacturer should downplay the green aspects of a product because “very few Americans have ever bought stuff because they want to save the planet.”[1] And I agree that most people just want their stuff, not a sermon. But when I hear something along the …
It’s been almost two years since we talked about certifications (click here to read our earlier post), so I think it’s time for a refresher, because, as one pundit said, “our product is green” is joining “the check’s in the mail” as one of the most frequent fibs in our modern times. According to TerraChoice, …
Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Wikipedia defines greenwashing as a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products …
In the past few weeks we’ve been looking at very large corporations which are introducing new products with an environmental spin. The charge of “greenwashing” could be leveled against these companies, so I thought we’d take a look at how to spot greenwashing. Wikipedia defines greenwashing as a term describing the deceptive use of green …
I just tried to find out more about Project UDesign, a competition sponsored by the Savannah College of Art and Design (SCAD), Cargill, Toray Industries and Century Furniture. The goal is to produce a chair that is both “sustainable and sellable.” It is targeted to be the next “ eco friendly wing chair” on the …
I have been saying for years that fabric is the forgotten product. People just don’t seem to care about what their fabric choices do to them or to the environment. (Quick, what fiber is your shirt/blouse made of? What kinds of fibers do you sleep on?) They are too busy to do research, or they’re …
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