Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Wikipedia defines greenwashing as a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products …
In the past few weeks we’ve been looking at very large corporations which are introducing new products with an environmental spin. The charge of “greenwashing” could be leveled against these companies, so I thought we’d take a look at how to spot greenwashing. Wikipedia defines greenwashing as a term describing the deceptive use of green …
I have been saying for years that fabric is the forgotten product. People just don’t seem to care about what their fabric choices do to them or to the environment. (Quick, what fiber is your shirt/blouse made of? What kinds of fibers do you sleep on?) They are too busy to do research, or they’re …
OEcotextiles 