I just read an article about “green marketing” and how the manufacturer should downplay the green aspects of a product because “very few Americans have ever bought stuff because they want to save the planet.”[1] And I agree that most people just want their stuff, not a sermon. But when I hear something along the …
It’s been almost two years since we talked about certifications (click here to read our earlier post), so I think it’s time for a refresher, because, as one pundit said, “our product is green” is joining “the check’s in the mail” as one of the most frequent fibs in our modern times. According to TerraChoice, …
Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Wikipedia defines greenwashing as a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products …
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