OEcotextiles

Indulgent yet responsible fabrics

What is greenwashing?

O Ecotextiles (and Two Sisters Ecotextiles)

In the past few weeks we’ve been looking at very large corporations which are introducing new products with an environmental spin.  The charge of “greenwashing” could be leveled against these companies, so I thought we’d take a look at how to spot greenwashing. Wikipedia defines greenwashing as a term describing the deceptive use of green …

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Prosperity without growth

O Ecotextiles (and Two Sisters Ecotextiles)

Have you ever heard of the Easterlin Paradox?  It is a theory developed in 1974, which goes something like this:  Money makes you happier until you reach about an average income.  After that, money’s affect on happiness is greatly reduced.  But there are those who argue that “happiness” is a very imprecise science, so maybe  …

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