OEcotextiles

A current theme in the blogosphere is that organic sofas are expensive, so let’s see what that could mean.

We often hear that organic stuff costs more than conventional stuff, and that only the rich can take advantage of the benefits of organic products.  That is true of food prices – organic food typically costs from 20% to 100% more than conventionally produced equivalents. [1]  And I won’t go into what we seem to be getting in return for buying the cheaper, conventionally produced foods, but let’s just say it’s akin to a  Faustian bargain.

But look at the food companies which in the 1950s routinely produced laughably inaccurate adverts trumpeting the health benefits associated with their products. 

Those old school adverts, ridiculous as they look now, displayed an awareness that healthy food resonated with modern consumers, and heralded the start of a 60 year long transformation that has seen nutrition become the issue that arguably defines the way the food industry operates. It is entirely conceivable that the raft of new green marketing campaigns that have emerged in recent years mark the beginning of a similar journey with other product categories.

So enough about food – this is a blog about textile subjects.  And like food, organic fibers are also more expensive than non-organic.  There is no way to get around the fact that organic cotton items are anywhere from 10 to 45 percent more expensive than conventional cotton products.  But conventional cotton prices don’t take into account the impact that  production has on the planet and the many people involved in its manufacture, including sweatshops and global poverty. With organic cotton, you are paying more initially, but that cost is passed not only to the retailer, but to the weavers, seamstresses, pickers and growers who made that item’s production possible. In turn, you are also investing in your own health with a garment that will not off-gas (yup, just like toxic paints) chemicals or dyes that can impact all of your body’s basic systems.

Those prices – or costs, depending on what we choose to call them – are compounded and go up exponentially in an organic vs. conventional sofa because each input in an organic sofa is more expensive than its conventional counterpart:

• Organic sofas often use FSC certified hardwoods – which means you’re supporting a resource which is managed so that the forest stays healthy.  Forests are critical to maintaining life on earth:  they  filter pollutants from the air, absorb CO2, purify the water we drink,  and provide habitat for both animals and some indigenous cultures.   Forest certification is like organic labeling for forest products.  Conventional sofas, on the other hand, often use composite plywoods, medium density fiberboard  (MDF) or Glue Laminated Beams (Glulam).    These products are glued together using formaldehyde resins.  And formaldehyde is a known human carcinogen.  The hardwoods are more expensive than the other options, but  they don’t have the formaldehyde emissions.
• Conventional sofas almost exclusively use polyurethane  foam – or that new marketing darling,  soy foam.  Polyurethane and soy foams are much cheaper than natural latex, but they  are made of methyloxirane and TDI, both of which have been formally identified as carcinogens by the State of California and are highly flammable, requiring flame retardant chemicals.  They also emit toluene, a known neurotoxin.  The foam oxidizes, sending these toxic particles into the air which we breathe in.  But they’re cheap.  Natural latex, on the other hand, does not impact human health in any way, and it lasts far longer than polyurethane or soy foams.
• Organic sofas use fabrics that do not contain chemicals which can harm human health.   Fabrics are, by weight, about 25% synthetic chemicals, and textile processing uses some of the most dangerously toxic chemicals known.  Many studies have linked specific diseases with work in the textile industry – such as autoimmune diseases, leukemia and breast cancer.[2]  Organic fabrics do not contain these dangerous chemicals, so you won’t be exposing yourself and your family to these chemicals.
• Auxiliaries, such as glues and varnishes, have been evaluated to be safe in an organic sofa.

It just so happens that the web site Remodelista published a post on September 26 entitled “10 Easy Pieces:  The Perfect White Sofa” by Julie.[3]  (Click HERE to see that post.)  And it gives us the pricing!  Prices range from $399 for an IKEA sofa to $9500, and 10 sofas are priced (one in British Pound Sterling, which I converted into US dollars at 1.61 to the dollar).   The average price of the sofas listed is $4626 and of the 10 sofas with pricing, the median is $3612.  None of them mentions anything about being organic.  That means you’ll be paying good money for a sofa that most probably uses:

• Polyurethane or soy-based foam  – which off gasses its toxic witch’s brew of synthetic chemicals and flame retardants.
• Non FSC certified hardwood (if you’re lucky), or composite plywood, MDF or Glulam, which offgasses formaldehyde.
• Conventionally produced fabrics that expose you and your children to chemicals that may be causing any number of health concerns, from headaches and allergies to changes in our DNA.
• Glues, paints and/or varnishes which off gas volatile organic compounds.

As to price:  let’s  take a look at one sofa manufacturer with whom we work  closely, Ekla Home (full disclosure:  who uses our fabric exclusively) – the average price of Ekla Home’s sofa collection (assuming the most expensive fabric category) is $3290.  That’s $1,336 LESS than the average of the sofas in the Remodelista post, none of which are organic.

Admittedly, one of the sofas that you can buy costs $399 from IKEA.  Putting aside all the myriad health implications involved in this piece of furniture, there is still the issue of quality.  Carl Richards, a certified financial planner in Park City, Utah, and the director of investor education at BAM Advisor Services, had a piece in the New York Times recently, about frugality and what it really means.  Here is how he put it:

“It’s tempting to tell ourselves this little story about being frugal as we buy garbage from WalMart instead of the quality stuff that we want. Stuff that lasts. Stuff that we can own for a long time.

Here is the issue: when we settle for stuff that we don’t really want, and instead buy stuff that will be fine for a while, it often costs more in the long run.”

So I’m a bit flummoxed as to why people complain that  organic sofas are expensive.  Expensive compared to what?     If I was paranoid, I’d think there was some kind of subtle campaign being waged by Big Industry to plant that idea into our heads.